In What Ways Does Artificial Intelligence Support Managers to Pursue Business Model Innovation?
The Proceedings of the ASEAN School of Business Network International Conference • 2025
Faculty of Business and Economics • Management
Anjar Priyono memiliki keahlian akademik yang berfokus pada inovasi model bisnis, kapabilitas dinamis, dan ekosistem bisnis, dengan penekanan kuat pada sektor jasa dan UKM di Indonesia. Dalam lima tahun terakhir, risetnya secara konsisten mengeksplorasi bagaimana perusahaan, terutama kedai kopi dan industri perhotelan, mengorkestrasi ekosistem untuk meningkatkan kesejahteraan masyarakat dan mendorong inovasi berkelanjutan. Publikasi seperti "How a coffee shop increases the welfare of societies through ecosystem orchestration" dan "How does a firm leverage dynamic capabilities to pioneer a business ecosystem" menunjukkan minat mendalam pada peran perusahaan sebagai penggerak ekosistem. Ia juga menyelidiki peran teknologi digital dan kecerdasan buatan dalam transformasi bisnis, seperti terlihat pada "Redesign Business Models with the Adoption of Digital Technology" dan "In What Ways Does Artificial Intelligence Support Managers to Pursue Business Model Innovation?". Metode kualitatif studi kasus mendominasi pendekatannya, dengan objek kajian meliputi kedai kopi, glamping, perusahaan rintisan, dan logistik. Pergeseran tematik terlihat dari fokus awal pada internasionalisasi UKM dan lean six sigma di sektor manufaktur, yang kini beralih ke pengelolaan ekosistem, inovasi terbuka, dan kapabilitas dinamis di sektor jasa. Riset mutakhirnya menonjolkan bagaimana kapabilitas dinamis dimanfaatkan untuk inovasi berkelanjutan dan adaptasi digital, dengan perhatian khusus pada dampak sosial dan ekonomi bagi komunitas lokal.
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